Nigella Lawson introduces iPhone food application

By Aditi | May 22, 2010 11:53 am |
Categories:
Application


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All the fans of Nigella Lawson’s cooking, here is some great news for you. Now, Nigella Lawson will be right there at your kitchen instructing you, while you prepare your favorite Nigella Lawson recipe. All you need is an iPhone and you new to have the latest food application by Nigella. 

The recently launched application is already a rage and has been topping the iTunes chart as well as the application stores of paid applications. Another food application from Apple, the Olivers 20-minutes meal, released last October has been recently crowned as the top grossing Apple application in the UK. So, it is hardly a surprise that this new food application is already popular and also the fact that Nigella is already a big star helped its cause a lot. 

There are over 50 million iPhone users across the globe and with mobile applications getting very popular, Nigella has entered this space to ensure that she makes full use of this growth in mobile apps market. UK alone has over 3 million iPhone users and Nigella is very popular in this part of the world. This application is already at number two amongst the 5 most popular paid food apps that appear in the top fifteen lifestyle apps.

This application will immensely help all those aspiring food professionals who would like to enhance their careers in this industry. These videos from Nigella provide an in depth guidance in the preparation of various recipes. It is surely a great addition by Apple and Nigella Lawson!

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