Well-known multi-channel merchant of quality outdoor gear and apparel, L.L.Bean enters into the gaming arena by launching its first ever iPhone game application ‘Moosentration’. The best part of this game is that it is free to all users. The game stands in the line of the Concentration memory card game, but obviously with a twist.

Moosentration is a fun and challenging game that offers three skill levels to its users along with 24 game variations and eight picture sets. You can test your memory skill by concentrating and matching images that are concealed behind the L.L.Bean card tiles. The images that are showcased in this challenging game include L.L.Bean and Maine iconic items that include Bean Boots, wildlife critters, cycle and lighthouses. Believe it or not, you are sure to have some great fun playing this mind testing game!

Steve Fuller, L.L.Bean’s Chief Marketing Officer said that the Moosentration application is a different but fun way for L.L.Bean to interact with its customers through mobile technology. He further added that they are looking forward to learn how the customers respond to this effort.

Teamed up with Maine software company Blue Ox Technologies, L.L.Bean is offering free download of the Moosentration application for six months. It is absolutely free and can be easily downloaded to the iPhone and iPod Touch through the iTunes application store by using the search term ‘L.L.Bean’. Get the Moosentration application and go gaming on the go!

To know more about the Moosentration application, you can visit http://www.llbean.com/moosentration.