Donna Karan launched an application for the iPhone which has surely given iPhone the much needed designer touch. The innovative application launched along with Atimi software Inc. has Donna Karan sharing her views on fashion as well as on her personal interests. The popular fashion designer talks about the thing she loves, chats with her friends and shows off her pictures from the latest vacation in Africa through this new application.

Scott Michaels, the Vice President of Atimi who is the developer of various applications of iPhone admits that the application has been designed keeping in view the quality which people associate with Donna Karan brand and confirmed that the application is certainly going to help Donna Karan connect with her client in a very personal way. She was also very excited about this great application as she felt it would allow her to communicate to her customers faster and on a more personal level. The application also has a video named ‘System of Dressing’ by which Karan educates her customers on how to optimize the flexibility of their clothes.

Another great feature of this application is that it will enable the users to create a wish list of products which they can forward to a personal shopper. Add to it, the application has Donna’s Journal which gets updated every week. The Ask Donna section is one by which clients and fans can ask the designer questions and DK Travels section has pictures and captions from Karan’s latest outings. The application would surely be welcomed by all the fashion savvy iPhone users.